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''AdWords lets every business from eBay PowerSellers to Fortune 500 companies create targeted, cost efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues. This all new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools. This guide includes an exclusive offer from Google AdWords credits equivalent to the price of the book plus a companion Web site with up to the minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software.''